How do you translate a female health spa with many target groups into clear personas and a well-organized social media presence? This project will develop a target group atlas, a product/service fit analysis, and a playbook for Instagram and LinkedIn.
How do you present fasting in a way that motivates rather than proselytizes? I used my own Buchinger fasting week as a content laboratory, focusing on story, safety, substance, and a bonus about autophagy in the context of longevity.
6g fiber, 0g sugar, ~24 kcal – my SUPERPOP test separates effectiveness from advertising. Conclusion: a smart soft drink alternative with an honest nutritional value.
Full-service communication (done-for-you): Website refresh, PR, blog, LinkedIn/Instagram & project presentation - excerpt of my work for Pro Düsseldorf.
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