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PROJEKTE & CASE STUDIES
Gesundheitskommunikation mit HEALTHComm Marketing & Kommunikation
LinkedIn & Social Media Yoga Kampagne
Topic: Launch of a new Iyengar Yoga basics course in a boutique studio in Düsseldorf-Oberkassel
Target audience: Yoga newbies, yoga critics, people who spend a lot of time at a desk.
Approach: play with common clichés and address typical "office ailments".
Services: Strategy development, campaign setup, copywriting (DE/EN), visual design
Execution: LinkedIn Ad campaign, Instagram & YouTube
Result: The course started as desired with 5 participants and is now continuing in its 3rd semester.


LinkedIn Samples
Beitragsreihe Betriebliches Gesundheitsmanagement (BGM)












Blackbox GenZ - Unlocking Next Gen Loyalty

Visuals

Carousels
YouTube Videos
Yoga bei Angst & Unruhe


Yoga bei Angst & Unruhe

Asana Toolkit: Shavasana (Corpse pose) / The art of relaxation

Yogaübungen für werdende Mamis ❤️ (all levels)
Short Copies & Visuals (Insta & YouTube)
FAQ's - Gut zu Wissen
Which tools and programs does HEALTHComm use? HEALTHComm utilizes modern AI and creative tools for efficient workflows and strong results: ChatGPT & Gemini for research, Midjourney & Sora for visuals, Heygen for avatar-based content, NotebookLM & Elevenlabs for audio, and Gamma, Canva, CapCut, and Adobe Acrobat for large-scale projects such as white papers or playbooks.
Who is HEALTHComm suitable for? HEALTHComm is ideal for companies and freelancers in the health, wellness, coaching, and nutrition sectors. They benefit from sustainable communication with clear values that builds trust and delivers results.
How does the collaboration work? The collaboration is transparent and efficient: kick-off & briefing, concept & copy creation, two feedback rounds, and final handover or go-live. Each step has clear milestones to ensure structure and a smooth process.
Do you also handle SEO setup in the CMS? Yes. HEALTHComm manages meta data, schema markup, alt text, internal links, and ensures a semantically clear structure within the CMS. This way, your website is technically and content-wise optimally prepared for Google and AI.






































































