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Pro Düsseldorf eV: Full-service communication & marketing support
For Pro Düsseldorf eV, I oversee end-to-end communication: website revision (video walkthrough), press work, blog/magazine, LinkedIn & Instagram, and stakeholder presentations.
The result: a consistent theme across all channels: clear, inviting, and engaging. For greater visibility and reach.
Services at a glance
Strategy & Editorial Team: Story, Tone, Editorial Plans
Web & UX: Information architecture, copy, visual guidelines (video)
Public relations: press releases, citation management, media kit
Blog/Magazine: Background & Reports
Social (LI/IG): templates, copy, visuals, community management
Presentations: Concept, slide design,
Workflow & Tools
Canva: Design system, social templates, web visuals, rapid adaptations
Gamma: AI presentations & documents (storyline, slide layouts, charts)
Midjourney: Image ideas, style variations, compositing templates (AI art direction)
Nano Banana: AI image/graphic enhancement, mockups & infographics
Visuals and presentations were created with AI support. Image sources: club archive; final selection, retouching, and branding by me.
Results (qualitative)
Consistent brand tone across web, PR & social media
Faster publishing thanks to templates and clear approvals
Increased participation through clear CTAs (Join In, Donate, Participate)
Website redesign, " The Blue Ribbon on the Rhine " initiative (video)
A brief look behind the scenes: From the initial situation to the new website structure, explained concisely in 60 seconds:
AI in design: I use Canva, Gamma, Midjourney, and Nano Banana for layout and compositing. Decisions regarding image selection, text, and brand fit are made editorially; approvals are given by the organization.
Canva
Design system & social templates
gamma
AI presentations
Midjourney
Image ideas & styles
Nano Banana
Mockups & Infographics
Excerpt & Work Samples
1) The Blue Ribbon on the Rhine (Web Refresh + PR, Social Media + Presentation)
Video: Before/after walkthrough of the revised page (structure, clarity, visual language).
Press work (example): Planting festival: Renovation on 7,000 m², around 1.3 million crocus bulbs; mixture of snow crocus and spring crocus for up to six weeks of flowering; financed, among others, by the city savings bank and PS-Zweckertrag.
Social Media: Instagram, Facebook & LinkedIn Coverage
Presentation (excerpt): Inventory/demand maps, timetable (mapping → planting → flowering), sub-areas north/south, cost framework.
2) Wedding meadows (PR + Social)
Press work (example): Handover celebration: eleven wedding trees, old apple/pear varieties, orchard as a biodiversity hotspot; harvest expected in 8-10 years.
Instagram, Facebook / LinkedIn posts (examples):
"Eleven couples, eleven trees: Urban love with roots. 🌳💚" (Album/Carousel with map & variety cards)
"A tree for your love: Sponsorship with certificate, nameplate & date."
3) Further publications
Clean-up Day (LinkedIn & Instagram, Facebook)
City Cycling & "Hermann blooms" as a finalist for the Düsseldorf Future Prize 2025 (Social Activation)
5 Years of the Alliance for Sustainability (Blog post, LinkedIn)
"Opportunities of AI" network event in Dortmund (LinkedIn Recap)
4) Media production: Photo, video & post-production
On-site, all from one source: press photos, short videos & social media edits for Pro Düsseldorf eV, including coverage of the tree planting festival (Blue Ribbon) and the handover of the wedding trees. Planning, shooting, caption editing including captions/subtitles, final touches in Canva, thumbnails, alt titles & export in all required formats.
Videosamples
Videosamples
Videosample_Pflanzfest
Rede Renate Böhm_Übergabe Hochzeitsbäume_Wünsche
Rede Renate Böhm_Übergabe Hochzeitsbäume
FAQs - Good to know
What exactly is your scope of services? Strategy, editorial work, web UX, PR, social media, presentations (done-for-you)
Which initiatives? Among others: The Blue Ribbon of the Rhine, Wedding Meadows, Clean-Up Day, City Cycling.
Evidence? PR releases, website, LinkedIn posts & presentation are linked (Downloads & Web).
What can the club use the media for? For press, website, social media & presentations – in accordance with the agreed usage rights/credit line. ...
Do you deliver the videos with subtitles already included? Yes. CapCut captions in your brand's style, including a burned and editable version.
What formats do you deliver? Photos JPG (web/print), videos MP4/H.264 in 9:16, 1:1, 16:9 – plus thumbnails.
Which tools do you use? CapCut, Canva, Gamma, Midjourney, Nano Banana – AI-powered, editorially curated.
Credit & Transparency
Photo/Video: Rebecca Mischke (HEALTHComm Marketing & Communication). Editing: CapCut/Canva. Note: AI-powered elements (graphics/mockups) – final selection & approval by the association.
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