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Health communication for brands & organizations
Evidence-based health communication that people truly understand
I translate complex topics such as prevention, gut health, women's health, and nutrition into clear, understandable content. Understandable, structured, and sensitive to claims.
Explain complex things simply, without distorting them (no jargon, no buzzwords)
Guardrails instead of risk: clear dos/don'ts for wording & claims
Output, not just slides: Sprints, templates, clean handovers
At a glance
What this is about: Health communication that combines evidence, comprehensibility and feasibility.
Formats: Focus Call (60 min) · Messaging Workshop (1 day) · 4-6 week Sprints · Retainer (3-12 months)
Typical areas of application: Education pages, content series, campaigns, PR/Q&A, social formats, workflows/templates
overview
Where I support you
Who this is suitable for (and who it isn't)
Formats & Offers
Guardrails & Quality Assurance
FAQ
Contact / Inquiry
Where I support you
Typical situations in which teams come to me:
They have strong content (studies, expertise, experts) but no clear translation into user/everyday language.
Their communication is either too cautious (and therefore ineffective) or too bold (and becomes legally/content-wise vulnerable).
There is no common thread across the website, social media, PR, and internal stakeholders.
Approvals take forever because briefings, wording, and formats are not properly prepared.
The result is content that can be found, understood, and trusted – and that your team can realistically publish in everyday practice.
Who this is suitable for (and who it isn't)
This is especially suitable if you…
a health/nutrition brand or organization with an educational mission
You need to explain topics like prevention, gut health/microbiome, women's health, and nutrition in an understandable way.
Emphasizes evidence and clear source logic (instead of empty promises)
It needs content that can be consistently delivered across multiple channels.
looking for a partner who communicates in a clear, structured, yet human way.
Probably not suitable if…
They seek to quickly reach their audience through sensationalist promises of healing, detox/miracle claims, etc.
You want "just text" without strategy/source logic.
No one on the team has time for short inputs/approvals (health content needs approval processes)
Formats & Offers
Focus call (60 minutes)
Clarity on a specific topic
If you need a quick, external, professionally sound assessment (website, education page, campaign idea, content topic).
They go out with:
2-3 clear levers (structure, messages, CTA, format, comprehensibility)
a priority list (what now, what later)
initial formulations/approaches – directly in conversation
Process:
Mini briefing (links/questions)
60-minute Zoom sparring
Optional: short written summary
CTA: Request a focus call
Retainer (3-12 months) - ongoing health communication & content production
If: You need continuous education/content – without building a complete in-house team.
Typical building blocks:
Ongoing editorial planning and topic management
Content production (web, blog/magazine, social media)
Q&A, PR/statement text modules
Reporting/Optimization (what works, what doesn't)
Rhythm (example):
Regular meetings every 2 weeks + asynchronous collaboration
Fixed approval processes, fixed formats, clear responsibilities
Messaging & Channel Workshop (1 day) - your strategic foundation
If you have multiple topics/products/stakeholders involved and you need a clear line that facilitates approvals and implementation.
Result:
Messaging Map (Target group logic, core messages, benefit argumentation)
Channel roles (website/blog, social, PR, newsletter)
Content priorities + initial roadmap (compactly documented)
What we will specifically work on:
Key messages (max. 1-2 sentences that really stick)
Comprehensibility and terminology system (jargon only when necessary – then explained)
"What do we say – what do we deliberately not say?" (Claim guidelines)
Implementation sprints (4-6 weeks) - visible results, cleanly handed over.
If you want to not only sort, but also implement, within a clear timeframe, with clear deliverables.
Choose one of the three sprint formats:
Sprint A: Science-to-Story Content Sprint
Outcome: A key topic becomes a published content series (clear, verifiable, understandable).
Included (example):
Storyline + Messaging (including “Dos/Don’ts”)
Editorial plan 4–6 weeks
e.g. E.g. 1 pillar article + 6-10 social assets + FAQ/Q&A set
Handover including repurposing plan
CTA: Request Science-to-Story Sprint
Sprint B: Website / Education Page Sprint (Health)
Outcome: A central page that guides instead of overwhelming (understandability + UX + CTA logic).
Included (example):
Page structure (H2/H3 flow, info boxes, microcopy, CTAs)
Text revised/new + FAQ section
Recommendations for visuals/infographic logic + alt text approach (accessibility-friendly)
CTA: Request an Education Sprint
Sprint C: Workflow & Template Sprint (for Health Teams)
Outcome: Less chaos, more consistency: Templates + process that makes approvals easier.
Included (example):
Content frameworks (formats, hook library, Q&A)
Template set (e.g., Canva + copy templates)
Filing/naming convention + brief team introduction
CTA: Request a workflow sprint
Guardrails & Quality Assurance
This way, health content remains clear and clean for me:
Source logic: Statements are supported (where appropriate) with reputable sources/studies, transparent and comprehensible.
Claim sensitivity: no absolute promises of healing, clear dos/don'ts in the wording (wording guide).
Comprehensibility check: Technical terms only when necessary; then explained in layman's terms.
Approval-friendly: Formats, text modules and Q&As are prepared in such a way as to make internal coordination easier.
Note: I do not provide legal advice. In highly regulated environments, we will coordinate the process with your legal/regulatory team.
FAQs - Good to know
How can we get started the fastest? Send me 2-3 sentences about your topic, target audience, and channel (plus links if applicable). Then I'll suggest the most suitable format (call/workshop/sprint/retainer).
Do you work with internal medical/regulatory teams? Yes. Especially with health-related topics, this is often the norm. We define in advance how sources, claims, and approvals work.
Will I "only" receive text from you? My focus is on the combination of structure, wording, and feasibility. Simply "delivering text" without context is usually not the lever that truly works.
How do you present evidence clearly? With clear source logic, understandable classification, and—where appropriate—"at a glance" boxes, FAQs, and example contexts. This increases trust and makes the information easier to scan.
How much time do we need internally? Depending on the format: Focus call: minimal (briefing + 60 min) Workshop/Sprint/Retainer: typically 1-2 hours/week for input and approvals
Which topics are a particularly good fit? Prevention, gut health/microbiome, women's health, nutrition, education (consumer education/patient education), evidence-based campaigns.
Ready for a coherent healthcare communication strategy?
Briefly tell me what it's about and where the problem lies - I'll get back to you with an honest assessment and a suggestion for the appropriate format.
Get in Touch
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Rebecca Mischke
Platanenstraße 33,
40233 Düsseldorf
0162 232 93 54
