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From "oh no" to "wow":
AI portraits in the skilled trades

A local craft business was about to launch its campaign, but unfortunately didn't have a current team photo. Within a short time, I created a professional, brand-compliant header image from two existing individual portraits.

Result: Recognition, speed, no compromise on quality.

This is how the team photo was created with AI (video)


A brief look behind the scenes: From the initial situation to the finished header image, explained concisely in 60 seconds.

Note: The images shown are AI-powered and were created with the consent of the people depicted.

Initial situation

  • Photographer cancelled at short notice

  • A concise header image was needed for the landing page.

  • Time pressure & limited resources

Solution & Procedure

  • Briefing & image review: Selection of the most suitable portraits

  • AI workflow: ChatGPT for style/look definition, Midjourney for image processing, Canva for compositing & brand finishing

  • Brand Fit: Color scheme, lighting, clothing/logo details adapted to brand appearance

  • Tools: ChatGPT, Midjourney, Canva

  • Advantages: Speed, consistency, budget efficiency

Result

  • New header image for the landing page

  • 100% brand fit & recognition

  • 0% makeshift solution - instead, a professional, consistent look

Interested in smart image solutions with AI?

FAQs - Good to know

Is that allowed? Yes, with the consent of the people depicted and clear labeling as AI-supported.

Can AI replace a photoshoot? That depends on the specific situation. It's certainly a smart interim solution or supplement – ideal when time is short and you want to save on the costs of an expensive photoshoot.

Who is it suitable for? Craftsmen, small and medium-sized enterprises, clinics & practices, teams with limited resources.

How much does it cost? Depending on the image material, effort, and scope of use – just send an inquiry.

Get in Touch

Logo HEALTHComm Marketing & Communication

Rebecca Mischke

Platanenstraße 33,

40233 Düsseldorf

0162 232 93 54

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Danke für deine Nachricht!

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