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Brief description of Playbook Gen Z for employers

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FAQs about the Playbook

What is the Gen Z Employer Playbook? A strategic guide for HR & Leadership to adapt employer brands to the expectations of Generation Z. With insights, data & 5 concrete action pillars.

Who was the playbook developed for? For decision-makers, HR managers, and employer branding teams who want to attract, retain, and better understand young talent.

What distinguishes this playbook from traditional HR guides? It combines scientifically sound data, practical implementation examples, and a systematic framework (Fair Pay, Work-Life, Learning, Mental Health, Purpose).

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