.png)
Copywriting examples
This is what your content could look like
Gently through the pollen season: Black cumin seed oil in everyday office life
Case study including study context, dosage & application.
Clearly structured for working professionals.
Gently through the pollen season
- Black cumin oil in everyday office life
Why black cumin seed oil is relevant
Zoom calls, dry office air, burning eyes: allergies rob you of focus and energy. Black cumin seed oil (Nigella sativa) has long been used in naturopathy and is also gaining attention in current research as a gentle support. In this case study, I show how we communicate this topic clearly, empathetically, and with a focus on evidence – using a blog and newsletter that build trust and lead to meaningful actions (e.g., opt-in or consultation). You'll receive clear communication of the benefits, practical application tips, and a tone that suits health-conscious brands.
-
Alltagstauglich: als Öl oder in Kapseln, leicht in die Morgenroutine integrierbar.
-
Ritual statt Quick‑Fix: konsistente Anwendung über mehrere Wochen erhöht die Chance auf wahrnehmbare Effekte.
-
Empathische Kommunikation: kein Heilsversprechen, sondern realistische Erwartungshaltung und klare Hinweise zur Anwendung.
FAQs - Good to know
Does black cumin seed oil help with hay fever? Clinical studies suggest it may have a soothing effect on typical symptoms. Results vary from person to person; consistent use is important.
Oil or capsules: which is better? Both are possible. Capsules are tasteless and convenient for the office; oil is suitable for yogurt or smoothies, for example.
How long until it takes effect? Experience suggests several weeks. Therefore, start early and plan to stick with it.
Are there any side effects? Allergies/intolerances are possible. If you have any pre-existing medical conditions or are taking regular medication, please consult your doctor beforehand.
Who is writing this?
Author: Rebecca Mischke, HEALTHComm Copywriting.
Role: Strategic copywriter for health brands - focus on empathy, clarity, relevance.
Methodology: Scientifically sound (study situation & quality criteria), emotionally told (story hook), evidence-conscious, human-centered, cross-channel (blog, newsletter, SEO).
Note/Disclaimer: This content does not replace medical advice. For individual questions or pre-existing conditions, please consult a medical professional.