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Evidence-based HCP communication
in 6 steps
Who is this framework for?
Medical Affairs, Marketing, Brand & Compliance teams in pharmaceutical, MedTech and health startups that value:
Security
transparency
Time saving
Scalability
Formulating messages in a way that is auditable (claim safety)
Transparently demonstrate evidence (literature scan, evidence matrix)
Deliver content in a scalable way
(Fact sheet, blog, slides)
Reduce time-to-approval and document versioning cleanly.
HEALTHComm Framework:
Hypothesis: Sharpen the goal & HCP segment
Evidence: Literature scan & evidence matrix
Angle: Secure core messages
L anguage: Claim‑safe Wording
Templates: scalable output
Handoff: Med/Reg-Approval & Versioning
HEALTHComm Framework:
Hypothesis: Sharpen the goal & HCP segment
Evidence: Literature scan & evidence matrix
Angle: Secure core messages
L anguage: Claim‑safe Wording
Templates: scalable output
Handoff: Med/Reg-Approval & Versioning
Our 6-step standard
1
hypothesis
Sharpen the target & HCP segment
Define the outcome goal (awareness, adoption, adherence)
Prioritize HCP segments (e.g., specialty group, practice/clinic, experience, region)
Define measurement parameters (Leading/Lagging Indicators)
Outcome: Target image, segment profiling, assumptions backlog
2
evidence
Literature scan & evidence matrix
Systematic scan (peer-reviewed, guidelines, real-world data)
Evidence matrix: Study quality, effect sizes, relevance for the segment
Document gaps and risks
Result: Evidence matrix (tabular), source dossier (citable)
3
Angle
Secure core messages
Strategic angle per segment (e.g. efficiency, patient benefit, workflow)
Claim assessment: permissible/critical statements (with evidence anchors)
Message Hierarchy (Core → Support → Proof)
Result: Embassy architecture, claim traffic light (green/yellow/red)
4
Language
Claim-safe wording
Terminology guideline (definitions, taboo words, alternatives)
Formulation templates (safe patterns) & supporting evidence
Review rules (e.g., "Proof first, then statement")
Result: Wording Guide, Claim-Safe Glossary
5
Templates
scalable output
Fact sheet, blog post, slide deck (corporate CI integrable)
Versioning & source footnotes standardized
Modular building blocks for omnichannel (email, rep slides, web)
Result: Template set (DOCX/Google, PPTX, CMS blocks)
6
Handoff
Med/Reg-Approval & Versioning
Release package (claims list, evidence references, change log)
Roles & Responsibilities (Owner, Reviewer, Approver)
Archiving & Audit Trail
Result: Release dossier, version history, archive package
This is how we work together
From kick-off to handover: our project process explained in brief:
Detailed examples of the working method
Why this works
FAQs - Good to know
How do you ensure claim safety? Through a claim traffic light system, evidence anchors, and a wording guide with clear dos and don'ts.
Do you support internal MLR processes? Yes. We provide release packages, role models, and change logs – compatible with your MLR system.
Do you work with our agencies/CI? Sure. Templates will be adapted to your CI (PPTX, DOCX, CMS).
Get in Touch
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Rebecca Mischke
Platanenstraße 33,
40233 Düsseldorf
0162 232 93 54
